.svg){kind=small}
%402x.svg){kind=small}
On 27 July 2026, Reanda International Middle East and Africa Regional Meeting 2026 was successfully convened in a hybrid format at the Barceló Anfa Casablanca Hotel in Casablanca, Morocco. The meeting was chaired by Ms. Nadia Yaich, Regional Vice President of the Middle East and Europe Region of Reanda International and Managing Partner of Reanda Tunisia Approximately 30 partners and representatives from nearly 20, including Lebanon, Mauritania, Morocco, Saudi Arabia, the UAE, Tunisia, Australia, France, the Netherlands, Singapore, Guinea, Zimbabwe, and Malta, participated in the meeting either in person or online.
The meeting began with the opening remarks delivered by Mr. Huang Jinhui, Chairman of Reanda International. Chairman Huang discussed global professional development, outlining Reanda International’s global expansion, business promotion efforts, and cross-border professional services. Subsequently, Mr. Avinash Jagetiya, President of the Middle East and Africa Regional Committee of Reanda International and Managing Director of Reanda UAE, reviewed the achievements of the Middle East and Africa region over the past year—including the recruitment of member firms and business expansion—and provided an outlook for 2026. Mr. Franklin Lau, CEO of Reanda International, shared the firm’s achievements over the past year and outlined plans and prospects for business development in 2026.
Subsequently, Mr. Ibrahim Rais EI Fenni and Mr. Wadie Loumrhari, Managing Partners of Reanda Morocco, the hosting firm, provided a comprehensive overview of its operational scale, core business segments, and specialized localized services, while also highlighting service opportunities for foreign and Chinese enterprises in Casablanca and the Moroccan market.
The meeting also featured a signing ceremony for the Member Firm Agreement with Reanda Mauritania, marking a further expansion of Reanda’s service footprint in West Africa.
Following the signing ceremony, representatives from various member firms engaged in discussions, addressing the cross-border operational pressures stemming from ongoing geopolitical conflicts and sharp rises in global energy prices. They shared the financial, tax, risk management, and investment and financing challenges faced by enterprises in their respective regions, and exchanged insights on localized solutions and client service strategies.
In addition, the attending partners focused on pain points in cross-border service coordination for Chinese enterprises and pathways for enhancing cooperation. Drawing on practical case studies from their own work supporting Chinese companies expanding overseas, establishing overseas manufacturing facilities, and conducting cross-border M&A, representatives from various countries identified communication barriers and operational challenges in collaborating with Reanda International’s Beijing Headquarters and Hong Kong Administrative Office as well as Reanda China, and proposed actionable recommendations for optimization.
During the meeting, the attending partners also highlighted newly launched professional services from their respective firms, with a particular emphasis on emerging business areas such as AI-driven digital auditing and information technology consulting. They explored new market opportunities created by digital technologies in cross-border finance and taxation, risk management, and ESG, and exchanged ideas on cross-firm collaboration models for digital business.
CEO Mr. Lau subsequently delivered a speech, analyzing the development advantages of the Middle East and Africa region from the perspective of the global network’s overall strategy and offering recommendations regarding regional business shortcomings and mechanisms for member collaboration. The meeting also featured discussions on matters related to Reanda’s comprehensive ESG and sustainability framework. At the conclusion of the meeting, a representative from Reanda Morocco delivered a thank-you speech, expressing sincere gratitude to the partner representatives from around the world for traveling long distances to attend and actively participating in the exchange.
Mr. Cheng Xiaokun and Mr. Zhao Chuan, Directors of Reanda International, Ms. Zhang Xiaoyue, Assistant President of Reanda International, and Ms. Zhang Shiqin, International Business Coordinator of Reanda International Beijing Headquarters, attended the meeting in person; personnel from Reanda International's Beijing Headquarters and Hong Kong Administrative Office participated online throughout the meeting.
