Reanda International and Reanda Tunisia Participated in the FITA2025 Conference in Tunisia

On 6 – 7 May 2025, Reanda International and Reanda Tunisia proudly participated in the Financing Investment & Trade in Africa (FITA 2025) conference, alongside partners from Reanda Saudi Arabia and Reanda Morocco, to promote the Reanda brand in Africa. This prestigious conference, hosted by the Tunisia Africa Business Council, served as a vital platform for discussions on Africa’s economic future and exploration of collaborative business opportunities.

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The Reanda International delegation included Mr. Franklin Lau, CEO of Reanda International; Mr. Rashed Awaji, Vice Regional President of the Middle East and Africa Region of Reanda International and CEO of Reanda Saudi Arabia; Mr. Abdullah Alsemail, Eastern Region Manager of Reanda Saudi Arabia; and Mr. Ibrahim Rais El Fenni and Mr. Wadie Loumrhari, Managing Partners of Reanda Morocco. They attended the conference at the invitation of Ms. Nadia Yaich, Vice Regional President of the Middle East and Africa Region of Reanda International and CEO of Reanda Tunisia. 

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CEO Mr. Franklin Lau contributed to a panel discussion addressing the pressing issues of deglobalization and protectionism. The session, titled “Protectionism, Fragmentation, and Deglobalization in the Trump Era: What Adaptation Strategies for Africa?” featured a lineup of distinguished speakers, including:

• (Moderator) Dr. Aram Belhadj, economist and lecturer-researcher
• SEM Hassoumi Massoudou, Former Minister of Cultural Renaissance, Niger
• Mr. Franklin Lau, CEO, Reanda International
• Mr. Aslan Berjeb, President, CONECT
• Mr. Mahdi Taje, Director, Global Prospect Intelligence
• Ms. Lamia Jaidane Mazigh, University Professor and Board Member of BCT

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In another highlight, Ms. Nadia Yaich, Vice Regional President of the Middle East and Africa Region of Reanda International and CEO of Reanda Tunisia, moderated a panel on “Harnessing Digital Tools to Drive Innovation and Competitiveness in Africa,” featuring industry leaders such as: 

• Mr. Souheil Guessoum, MBA Guessoum, President, CAPC Algeria 
• Mr. Michel Ndjock Nguidjol, CEO, Afrizones
• Mr. Karim Koundi, CEO, DELOITTE Tunisia 
• Mr. Patrick M'Bengue, CEO, INOVA & President of CCI-TCI 
• Ms. Mamie Nirina Rafidimanantsoa – CEO, Talys Madagascar
• Ms. Jawaher ALLALA, CEO, SYSTNAPS 
• Ms. Abigael NKANGA, Co-founder of Vintech, Digital Strategist & Brand Builder

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As a strategic hub connecting Europe and the Arab world, Tunisia is set to play a pivotal role in Reanda International's growth in Africa. Ms. Yaich has been widely recognised for her leadership and consulting expertise. She has earned accolades as the most entrepreneurial woman in Africa by the Tunisia Africa Business Council, as well as recognition as one of the 365 most influential women in the Arab world by Women in Business Arabia. Together, Reanda International and Reanda Tunisia are committed to strengthening our presence in French-speaking African nations, including Cameroon, Cape Verde, Madagascar, Mauritania, Mauritius, Morocco, Rwanda, São Tomé and Príncipe and Tunisia, while supporting Chinese enterprises in their business ventures in Africa under the “Belt and Road” Initiative.

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‍The FITA 2025 conference provided an exceptional opportunity for Reanda International to showcase our network firms in the Middle East and Africa, highlighting our proficiency in delivering professional services. CEO Mr. Franklin Lau expressed sincere gratitude to the Tunisia Africa Business Council and Reanda Tunisia for their invitation, as well as to Reanda Saudi Arabia and Reanda Morocco for their valuable participation.

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The Reanda International delegation had the privilege of meeting with Mr. Med Ali Nafti, the Foreign Minister of Tunisia. Pictured from left to right are Mr. Franklin Lau, CEO of Reanda International; Mr. Rashed Awaji, Vice Regional President of the Middle East and Africa Region of Reanda International and CEO of Reanda Saudi Arabia; Mr. Med Ali Nafti, Foreign Minister of Tunisia; and Mr. Abdullah Alsemail, Eastern Region Manager of Reanda Saudi Arabia.

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The Reanda International delegation received media interviews during the conference. 

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The Reanda International delegation engaged in insightful panels, workshops, and B2B networking opportunities throughout the conference.

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