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2017- a year of brand building for Reanda China

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Wednesday, 01 March 2017 08:35

On 2 November 2016, the Chinese Institute of Certified Public Accountants has issued the "Guidelines for the Brand Building of Accounting Firms" to further encourage Chinese accounting firms to grow stronger and larger as well as to promote further brand building of accounting firms.  The Guidelines set forth various important aspects as to the brand building of firms, which specifically referred to the combination of brand building with credit construction, partnership culture development, implementation of development strategies and talent development.

Following the directions from the Guidelines and drawing from the past experiences in the year of business development and year of platform construction in 2016 and 2015 respectively as themed by Reanda China, the 16th Management Committee meeting of Reanda China held on 16 December 2016 had decided to theme 2017 as a year of brand building in order to further reinforcing sense of responsibility for development and unleashing potency of the firm. By improving servicing capacities, enhancing crisis and risk management of the firm as well as minimizing risks from potential pitfalls, Reanda China looked at further facilitating business diversification and boosting competiveness of the Reanda brand as a whole. Reanda China aimed at reaching new heights and breaking new grounds in 2017.